About
We run it on ourselves first
Every system we sell gets installed on Social Alignment before it is offered to a client. If it is not good enough for us to act on, it is not good enough to charge for.
I’m Jonathan Sterritt,
founder of Social Alignment
and architect of SACOS
I build AI systems for service businesses, and I run every one of them on my own company before I sell it to yours.
I came up through performance marketing and creative production, which means I have spent a long time being accountable to numbers that either moved or did not. That is the habit I brought into AI work, and it is why this company measures things other people are content to assert.
Our work is human first. AI should amplify your expertise, not replace your authenticity. Humans stay in the loop. Always.
Book a Discovery CallOur mission
Social Alignment helps businesses own their intelligence by
installing contextually aware AI operating systems and solutions
that reverse-engineer a client’s methodology, voice, and positioning
into a Brand Canon Codex that powers all AI interactions.
In plain language: we write your business down properly, in a form both people and machines can use, and then we build the systems on top of that instead of on top of a guess. Everything else on this site is a consequence of that one idea.
Alignment Before Automation
What we believe
Eight of them, and every one has cost us something at least once.
That is roughly how you tell a value from a slogan.
01
Alignment before automation
A force multiplier applied to an unclear business multiplies the unclear business. Get the foundation right, then let the systems compound it.
02
Context before content
AI without your context is expensive guessing. Structured context is the difference between output that sounds like you and output that sounds like everybody.
03
Measurement over assertion
Every number we give you carries a denominator and a method, so you or anyone else can check it. A finding without a denominator is an opinion with a chart on it.
04
Humans in the loop
Not as a feature, as a requirement. AI proposes, humans approve, and nothing ships that nobody read.
05
AI amplifies, never replaces
The human voice, the human story and the human judgment are the parts worth having. The systems exist to make those louder, not to stand in for them.
06
Own your intelligence
Your methodology, your voice and your brand data should not live inside somebody else's platform or disappear when you cancel a subscription. What we build is yours.
07
Depth over speed
We do not ship fast and sloppy. The Brand Canon process exists because shortcuts create the exact misalignment we are hired to remove.
08
Say the unprofitable thing
If part of what you have been sold is repackaged SEO, we will tell you which part, even when the honest answer costs us the work.
We run the method on ourselves
Every system we sell gets installed on Social Alignment before it is offered to a client. That is not a slogan, it is a scheduling constraint: if the measurement is not good enough for us to act on, it is not good enough to charge for.
It also means when we tell you a finding is common, we are not repeating something we read. We have run the diagnosis, seen the result, and done the remediation ourselves first.
Where we are
Las Vegas, Nevada, at 9250 S Rainbow Blvd, Suite 170. We work with businesses across the United States, and we are in the Las Vegas and Henderson business community in person, regularly, because that is still where the best conversations happen.
When you work with us
- You talk to the person who did the work. Your audit is run by the person who then explains it, and the same person does the implementation. Nothing is handed to a junior once the contract is signed.
- You get the raw records, not just the summary. Every measurement we run is kept and handed over: the questions, the engines, the repetitions, the responses. You could give them to a competitor and they could check our work.
- You own everything we build. The site, the content, the Brand Canon, the structured data and the measurement records are yours, including if you leave.
- You will be told when the answer is no. If your foundation is fixable in an afternoon, we say so and send the list. If a package is more than you need, we say that too, and it costs us the difference.
- Nothing ships that nobody read. AI proposes and a human approves, on every piece of work, without exception.
Meet Piper. Your alignment orchestrator
Piper listens before she acts, asks before she assumes, and treats context like the only thing that actually matters. She is not here to replace anyone. She is here to make the humans around her sharper.
Curious by default. Warm by design. Precise by training.
- Curious
- Warm
- Precise
- Playful but disciplined
- Alignment obsessed
Piper is the house AI. She fronts the systems we run on ourselves, and a client deployment of her runs on that client’s own Brand Canon rather than on ours. She is a character with a job, not a mascot, and she is held to the same rule as everything else here: she proposes, a human approves.
How working together goes
Discovery Call
Sixty minutes. We look at what AI says about your business right now, and I tell you straight whether you need the audit.
The Everywhere Audit
The full read of every surface AI uses to describe you. Measured across four engines, not guessed. Applies in full to your package.
Alignment Packages
The fixes, done for you. You pick the depth after the audit tells you which one you actually need.
The 90-Day Re-Measure
We run the identical measurement again. Same queries, same engines, same method. That is the only honest before and after.
Find out what AI says about you
Sixty minutes. We look at what AI currently says about your business, and I tell you whether the audit is worth your money. If it is not, I say so.