Alignment Packages

The done-for-you work that applies your audit findings to your actual website and online presence. Structure, messaging, trust signals, internal linking, metadata, schema and content, scoped to what the measurement found.

The entry package. Your website made readable: robots, sitemap, canonical tags and structured data, homepage and core service page restructuring, clear service and service-area language, metadata, heading hierarchy and internal linking that connects.

Everything in Foundation, plus the signals around your site that decide whether you get believed. Google Business Profile alignment, trust signals and credentials, FAQ architecture with FAQPage schema, review and directory consistency, and a full site content pass.

Everything in Signal, plus the surfaces you do not own. Off-site presence across LinkedIn, directories, profiles and third-party mentions, content built to be quoted, ongoing alignment to your Brand Canon, and quarterly re-measurement across all four engines.

Make it crawlable, make it clear, make its facts extractable, and make everything else about you online agree with it. In that order. There is no file you add that skips the sequence.

Plain statements of what you do, who you help and where you serve. A heading structure that matches the meaning. Structured data that lets a machine verify your claims. Individual facts that make sense lifted out of the paragraph around them.

Substantially overlapping, and we will tell you which parts. Foundation and clarity work is good SEO that also helps AI. Off-site corroboration and fact-level extractability are the genuinely additional pieces.

Because a buyer question is almost always about a service in a place. If your services are buried in a single page of prose, there is nothing specific for a machine to match against a specific question.

Real proof a machine can verify: reviews with substance, licences and credentials, named service areas, project detail, and consistency with your Google Business Profile. Adjectives are not trust signals.

Whether your most important information can be lifted, understood on its own, summarized and attributed back to you. If a sentence needs the three paragraphs above it to make sense, it is not extractable.

Yes, and protecting that is the fifth pillar. Structure should strengthen how you sound, not flatten it. Worth knowing there is a real trade-off: the structures that extract best are also the loudest signals a page was machine-written, so we keep your headings and paragraphs and push the scaffolding into the structured data.

A machine reading three versions of your company has to pick one, and the safest move available to it is to pick none. Contradiction costs you more than silence does.

Yes. We will not quote implementation before the measurement exists, because that is quoting a template. It also leaves you with no baseline, so nobody could prove later whether the work did anything.

Sometimes. Often the pages are fine and the problem is structure, profiles and proof. The audit tells us which, which is exactly why it comes first.

Construction companies and service businesses that already have a website, already do good work, and are not showing up when a buyer asks an AI who to hire.

We confirm the package, the scope, the timeline and the start date, and your $2,500 audit fee comes off the total.

You do. Everything we build, write and configure, including the raw measurement records so any number can be re-derived without us.

Packages are project-scoped. Ongoing content alignment and quarterly re-measurement run monthly and you can stop them.

Foundation is typically two to three weeks. Signal four to six. Everywhere runs longer because off-site presence compounds rather than ships.