Frequently Asked Questions

It is whether AI systems can find, understand and repeat accurate information about your business when a buyer asks them a question. For a construction company that usually means questions like who should I hire to build or remodel something in this city.

SEO aims at a position on a page of links. AI visibility aims at being included in an answer the machine writes itself. Much of the underlying work overlaps, and we will tell you which line items are ordinary SEO. The genuinely different work is off-site corroboration and fact-level extractability.

They retrieve first, then write. Sources that are clearly described, easy to extract facts from, and corroborated by places you do not control get used more. Anything you say about yourself is the weakest evidence available, which is why third-party surfaces matter so much.

Yes, and often more easily than large ones. Answer engines are trying to satisfy a specific question, frequently a local one. A precise, well-described local contractor is a better answer than a national brand that does not clearly serve the area.

Because the field is young and everybody wants to own the label. They describe overlapping work with different emphasis. Below are the ones you will hear, defined plainly, so a vendor cannot use vocabulary as a substitute for a method.

Answer Engine Optimization. Structuring your information so it can be used in an answer rather than just ranked in a list. We use the same three letters for Alignment Everywhere Optimization, because the missing half of most AEO work is everything outside your website.

A paid, measured review of every surface AI systems read about your business, not just your website. It identifies what is limiting how clearly your business is understood, and returns a prioritized plan you can act on with or without us.

Businesses that already have a website and want to be found, understood and recommended in AI answers. It is built first for construction companies, where the buyer question is almost always who should I hire.

No. Local businesses benefit most obviously because so many AI questions are local, but the method applies to any business with a website and an online presence.

No. That is the entire purpose. Most businesses are wrong about which part is failing, which is why we measure instead of assuming.

You complete a short intake with your website, profiles and the services you want to be found for. We build the query set from that, run the measurement, then walk you through the findings and the priority order.

You get the findings, the priority order, and a scoped proposal for the Alignment package your site actually needs. Plenty of clients take the plan to their own developer, which is fine and expected.

Because a cheap audit is one person looking at a website for an afternoon. This is a measured run across four engines with repetition, a full read of every off-site surface, the raw records handed to you, and a re-measurement at 90 days. Different product, honestly priced.

No, because the measurement and the review time are spent whether or not you continue. It applies in full to any Alignment package, so if you move forward it costs you nothing net.

A website can look fine and still fail in the places that decide visibility. Starting with measurement stops you fixing the wrong pages first, paying for changes with no strategy behind them, and having no way to prove afterward whether any of it worked.

Anyone wanting a quick SEO hack, guaranteed AI recommendations, a generic automated scan, a keyword report with no strategy, or a full website rewrite bundled into the audit price.

Yes. The Discovery Call is where I find out whether this audit is the right spend for you. I will not sell an audit to a business that does not need it.

Two to three weeks from intake, most of which is measurement and verification rather than writing.

The documented version of who you are: positioning, messaging, voice and visual identity, assembled so that every person and every tool working on your business starts from the same source instead of guessing.

Positioning, messaging, a documented voice, logo direction, palette and type, usage rules, and the Brand Canon underneath it all. If a package is only a logo and colours, it is a design deliverable, not a brand identity.

Because a brand is now also what a machine repeats about you when you are not in the room. Ambiguous positioning produces ambiguous answers, and ambiguous businesses get left out of shortlists.

A new business has no history for engines to corroborate, so clarity is the only lever available immediately. Stating precisely what you do, for whom, and where, gets you into consideration far faster than volume does.

They benefit most, because they have not yet accumulated contradictory surfaces to clean up. Getting it right once is much cheaper than reconciling it later.

When the business has outgrown what the brand says, when your surfaces have drifted apart, or when nobody internally can state the positioning the same way twice. Not because the logo feels old.

A logo is a mark. A brand identity is the whole system, including the language, and the language is the part machines read.

Yes, logo direction and design sit inside the package, alongside palette, type and usage rules.

Project work is scoped and quoted after The Everywhere Audit. Monthly work runs month to month. We do not require six-month contracts, because a retainer you cannot leave is not a result, it is a lock.

Possible on some scopes and quoted separately. We will tell you honestly when a deadline would force us to skip the measurement, because at that point you are buying activity rather than alignment.

Monthly packages begin on your start date and renew on that same date each month. Project work is invoiced against agreed milestones. Everything is stated in writing before anything starts.

Your data, your measurement records and your business information stay yours. Nothing is used as a public case study without your written agreement, and any published number is one you have seen first.

You do. Everything we build, write and configure, including the raw measurement records, so any number can be re-derived without us.

Yes, as a tool, with a human in the loop on every piece. That is a requirement, not a feature. We will never hand you something nobody read.

Yes, and often that is the best outcome. The audit is useful to whoever does the implementation, including your current developer or agency.