Step Two
The Everywhere Audit
Most audits read your website. Your website is a minority of what AI reads about you.
Four scopes. The full Everywhere Audit is $2,500 and applies in full to whichever Alignment tier you choose afterward.
Before we change one word on your site, we measure. Twenty-five buyer questions, repeated across four engines, because the same prompt does not return the same sources twice.
Why measurement, and not an inspection
A website inspection tells you what a human thinks is wrong. A measurement tells you what the machines actually did. Those are different answers, and only one of them can be checked later.
We run this method on our own systems before it goes anywhere near a client. A run of that size costs only a few dollars in API spend and routinely surfaces two things no inspection would find: which third-party sources are speaking for a business, and which engines are not picking it up at all.
What the audit covers
- Engine measurement. Twenty-five buyer queries, repeated, across ChatGPT, Claude, Gemini and Perplexity, with every citation URL kept so any number can be re-derived
- Citation share. Which domains get cited about you, and where your own site ranks among them
- Foundation audit. Robots, sitemap, canonical, structured data, headings, alt text, redirects
- Website clarity. Whether your pages state what you do, who you help, where you serve, and why you are credible
- Liftable Facts. Whether your most important facts can be lifted, summarized and attributed back to you
- Trust signals. Reviews, credentials, proof, service detail, Google Business Profile consistency
- Voice alignment. Whether structuring for machines has flattened how you actually sound
- Off-site presence. Directories, social profiles, third-party mentions, and the sources speaking for you
What you walk away with
- Your measured baseline, with denominators, not adjectives
- The full list of what is unclear, missing or contradicting itself
- A priority order, so you know what to fix first and what can wait
- A scoped proposal for the Alignment package your site actually needs
- The raw records, so you can check every number yourself or hand them to anyone else
What we will not do
- Promise you a citation rate, a ranking, or a lead volume
- Give you a before and after based on a single check, because engines change their answer between runs
- Sell you a package before the audit says which one you need
- Hand you a keyword report and call it strategy
The 90-day re-measure
Ninety days after the work lands, we run the identical measurement again. Same queries, same repetitions, same engines. That is the only before and after that means anything, and it is the reason the audit is built as a measurement rather than an opinion.
The six pillars the audit scores
How to work with me
Four ways in.Start wherever you actually are.
Talk it through
$249
Discovery call
One area you choose: your brand, your Google Business Profile, your website, or your AI visibility.
You leave with
a plan for that one area. 60 minutes.
Get the foundation right
$1,500
Foundation Alignment Audit
Your Google Business Profile and your website. The two things you own outright.
You leave with
a 90 day roadmap, scoped to your business.
Find out what they say
$1,950
AI Visibility Audit
What the engines actually say about you, measured across them, with every source kept.
You leave with
a 90 day roadmap, and the raw records.
All of it
$2,500
Everywhere Optimization Audit
Everything above, plus your content and every external record: chambers, licensing pages, directories, social.
You leave with
a 90 day roadmap across all four areas.
A call gives you a plan. An audit gives you a 90 day roadmap. Whatever you pay for an audit is credited in full against any monthly service you move forward with.
None of these promise you a ranking, a citation, a number of leads or a dollar of revenue. They promise the work, the record of what changed, and the same measurement run again.
What each audit reads
Every audit is comprehensive within its scope. What changes is how much ground it covers.
The surfaces we read
Each one is read on its own terms. A profile is a structured record, a website is prose that has to be extracted, and an engine answer is a sample rather than a lookup.
Google Business Profile
Categories, services, service area, hours and attributes, checked against what buyers actually search for rather than what sounds impressive.
Reviews, questions and photos
What the reviews describe, not what they average. The questions section is quoted more often than most owners would believe, and an empty gallery reads as an inactive business.
Your website's structure
Schema, headings, internal linking and canonicals: whether a machine can reach your pages, and whether it can lift a fact once it gets there.
Every page, not only the ones you sent
The pages doing work, the pages doing none, and the ones contradicting the rest of the site quietly in the background.
Buyer questions across four engines
Real recommendation questions with no brand name in them, repeated, across ChatGPT, Gemini, Claude and Perplexity. Repetition is what turns an anecdote into a rate.
The surfaces you do not own
Directories, association listings, profiles and third-party mentions. This is where most of the citation is decided and where almost nobody is working.
The contradictions between them
The disagreements between one surface and another. Only the full read can find these, because finding them means having read all of them.
What you walk away with
Every audit ends in something you could hand to a competitor and have them check our work.
Everything we found, in the order to fix it
The complete findings, nothing held back, sequenced by what is costing you the most work first and why that one comes before the next.
A 90 day roadmap you can actually run
Sequenced week by week and scoped to your business. It is not a document handed off to somebody else, it is the roadmap we then work through with you.
Citation rate with the denominator attached
Cited how many times, out of how many asks, on which engine. A number without that second half is decoration.
A documented baseline
The exact questions, the engines, the repetitions and the raw responses, kept rather than summarised, so a later run is a genuine comparison.
The 90-day re-measure included
The identical measurement run again. Same questions, same engines, same method, which is the only honest before and after.
Credited in full against any monthly service you move forward with
Whatever you pay for an audit comes off, whichever of the three you took.
The Foundation and AI Visibility audits are each comprehensive within their scope. The Everywhere Optimization Audit is the only one that can tell you which surface is the problem, because it is the only one that reads all of them and checks them against each other.
What the audit leads to
The Everywhere Audit applies in full against whichever Alignment tier the findings point at, from a website foundation through to the full ongoing system. The four tiers and what is in each are set out on the Alignment Packages page.
What you will be asked after you book
Five questions, sent the moment you book. None of them are trick questions and "I do not know" is a real answer to any of them.
What type of business do you have?
So the buyer questions we run are the ones your buyers would actually ask, rather than a generic set for your industry.
What made you book this audit?
The thing that made you book is usually the thing worth measuring first, and it is almost never the thing on the homepage.
Have you tested your business in AI tools before?
If you have, tell us what you asked and what came back. If you have not, that is completely normal and we will do it before we speak.
Do you currently have access to Google Search Console, Google Analytics, or your Google Business Profile?
Access is not required, and it changes what we can show you. Tell us which of the three you can reach, including none of them.
What is your main goal after this audit?
More calls, better calls, a specific service, a specific area, or simply knowing where you stand. All of them are valid and they lead to different work.
Book the Everywhere Audit
For clients who have already settled the audit invoice. If you have not started yet, the Discovery Call is the first step.
Frequently Asked Questions
What is The Everywhere Audit?
A paid, measured review of every surface AI systems read about your business, not just your website. It identifies what is limiting how clearly your business is understood, and returns a prioritized plan you can act on with or without us.
Who should be buying this?
Businesses that already have a website and want to be found, understood and recommended in AI answers. It is built first for construction companies, where the buyer question is almost always who should I hire.
Do you only work with local trades?
No. Local businesses benefit most obviously because so many AI questions are local, but the method applies to any business with a website and an online presence.
What if I have no idea what is broken?
No. That is the entire purpose. Most businesses are wrong about which part is failing, which is why we measure instead of assuming.
What do you need from me to start?
You complete a short intake with your website, profiles and the services you want to be found for. We build the query set from that, run the measurement, then walk you through the findings and the priority order.
What happens after the audit?
You get the findings, the priority order, and a scoped proposal for the Alignment package your site actually needs. Plenty of clients take the plan to their own developer, which is fine and expected.
Why $2,500 when other audits are $297?
Because a $297 audit is one person looking at a website for an afternoon. This is a measured run across four engines with repetition, a full read of every off-site surface, the raw records handed to you, and a re-measurement at 90 days. Different product, honestly priced.
Is the fee refundable?
No, because the measurement and the review time are spent whether or not you continue. It applies in full to any Alignment package, so if you move forward it costs you nothing net.
Why start with an audit instead of guessing?
A website can look fine and still fail in the places that decide visibility. Starting with measurement stops you fixing the wrong pages first, paying for changes with no strategy behind them, and having no way to prove afterward whether any of it worked.
Who is this not for?
Anyone wanting a quick SEO hack, guaranteed AI recommendations, a generic automated scan, a keyword report with no strategy, or a full website rewrite bundled into the audit price.
Do I need the Discovery Call first?
Yes. The $249 Discovery Call is where I find out whether this audit is the right spend for you. I will not sell a $2,500 audit to a business that does not need it.
How long does it take?
Two to three weeks from intake, most of which is measurement and verification rather than writing.
Find out what AI says about you
Sixty minutes. We look at what AI currently says about your business, and I tell you whether the audit is worth your money. If it is not, I say so.