Services
Website Design
A website that reads well to a person and parses cleanly to a machine. Those are not in conflict, and most sites fail both.
New builds, rebuilds, and structural work on the site you already have.
Most business websites were built to look right. Looking right and being understood are different jobs, and only one of them gets you recommended.
What we build
- New websites, designed around the questions your buyers actually ask
- Rebuilds of sites that look fine and are not being read correctly
- Service page architecture that states what you do, for whom, and where
- FAQ structures that answer real questions and carry FAQPage schema
- Metadata, headings and internal linking that connect rather than decorate
- Structured data so machines can verify what your pages claim
Designed for people first
There is a real tension here worth naming. The structures that make a page maximally extractable are also the structures that make writing feel machine-made. Answer-first summary blocks and rows of parallel FAQ answers are the strongest extraction signals and the strongest tells.
We handle it by keeping the inline citations and the clean structure, which carry the value, and keeping your own headings and flowing paragraphs, which carry your voice. Where the extraction structures matter most we put them in the structured data rather than the visible copy, so the machines get what they need without the page reading like a form.
What good looks like
- A visitor knows what you do within one screen
- A machine can lift your services, service area and proof without ambiguity
- Every page has a job and links to the pages that support it
- The site loads fast on a phone, because most of your buyers are on one
- Nothing on the page contradicts your Google Business Profile
How working together goes
Discovery Call
Sixty minutes. We look at what AI says about your business right now, and I tell you straight whether you need the audit.
The Everywhere Audit
The full read of every surface AI uses to describe you. Measured across four engines, not guessed. Applies in full to your package.
Alignment Packages
The fixes, done for you. You pick the depth after the audit tells you which one you actually need.
The 90-Day Re-Measure
We run the identical measurement again. Same queries, same engines, same method. That is the only honest before and after.
Frequently Asked Questions
Do you work on my existing platform?
Usually yes. Squarespace, WordPress, Webflow, Shopify and custom builds are all workable. If the platform itself is the constraint we will say so and price the move honestly.
Is design or structure more important?
Structure, but that is a false choice. A beautiful site that cannot be parsed loses to a plain one that can, and a parseable site nobody trusts loses to a beautiful one. You need both.
Will my site still sound like me?
That is the fifth pillar and it is not negotiable. Structure should strengthen your voice, not replace it.
How long does a rebuild take?
Typically four to eight weeks depending on page count and how much content needs writing rather than restructuring.
Find out what AI says about you
Sixty minutes. We look at what AI currently says about your business, and I tell you whether the audit is worth your money. If it is not, I say so.